Where did all the trust go?
It’s always fascinating to see how the public feels about certain professions.
When you turn on the TV and sit down for your favorite show, what you see is clear. Lawyers, politicians, and these days, even advertising executives aren’t considered the most trustworthy.
This has got to be a shock to the system for those of us who grew up for years watching Darrin Stephens and Larry Tate as the Manhattan advertising experts at the fictional firm of McMann & Tate, from the sitcom Bewitched.
On the other side of the coin of those we embrace are, doctors, teachers, and scientists, who are typically considered trustworthy… but how accurate is that statement?
Ipsos, a major market research firm asks this very question annually: on a scale of 1-5 how much do you trust these professions? 1-2 being trustworthy and 4-5 being untrustworthy while 3 is neutral.
The study discovered that, in the US, the most trustworthy professions are doctors with a 69% rate of trustworthiness, members of the armed forces/military are second at 64%, scientists at 62%, and teachers coming in fourth at 57%.
Globally the trend is upward for all these positions as well.
The least trustworthy? With 66% of people in the U.S. finding them untrustworthy, the winner is: Politicians! Not even a West Wing revival could make these numbers look better.
Next up on the distrust scale are advertising executives at 42%, with journalists and government officials tied for third place at 41%.
Politicians and ad executives find themselves at the bottom of this list year after year… Apparently, they are in serious need of some good publicity ASAP.
It’s always fascinating to see how the public feels about certain professions.
When you turn on the TV and sit down for your favorite show, what you see is clear. Lawyers, politicians, and these days, even advertising executives aren’t considered the most trustworthy.
This has got to be a shock to the system for those of us who grew up for years watching Darrin Stephens and Larry Tate as the Manhattan advertising experts at the fictional firm of McMann & Tate, from the sitcom Bewitched.
On the other side of the coin of those we embrace are, doctors, teachers, and scientists, who are typically considered trustworthy… but how accurate is that statement?
Ipsos, a major market research firm asks this very question annually: on a scale of 1-5 how much do you trust these professions? 1-2 being trustworthy and 4-5 being untrustworthy while 3 is neutral.
The study discovered that, in the US, the most trustworthy professions are doctors with a 69% rate of trustworthiness, members of the armed forces/military are second at 64%, scientists at 62%, and teachers coming in fourth at 57%.
Globally the trend is upward for all these positions as well.
The least trustworthy? With 66% of people in the U.S. finding them untrustworthy, the winner is: Politicians! Not even a West Wing revival could make these numbers look better.
Next up on the distrust scale are advertising executives at 42%, with journalists and government officials tied for third place at 41%.
Politicians and ad executives find themselves at the bottom of this list year after year… Apparently, they are in serious need of some good publicity ASAP.